LANDOWNERS WORKING WITH LANDOWNERS®

We are “Landowners Working with Landowners^®” and that guiding motto drives our process. We utilize our first-hand knowledge and expertise to enhance the economic and environmental potential of your property and strategically align with your overall goals and objectives. We take on all upfront project expenses and work diligently to provide a turn-key process for creating, verifying and monetizing carbon offset credits. We are landowners working to promote our key values: conservation, sustainable income, and land stewardship and management.

A landowner-centered partnership

Our experience, proven track record, high level of integrity and transparency in the design and implementation of every project ensures a successful partnership.

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OUR STORY

In the mid-1990's, Hunter Parks, our founder, first identified the emerging carbon market while investigating programs for his own family land. At that time, he determined the market was not yet robust enough. However, as markets evolved and multiple states began setting emissions reductions targets, Hunter grew more confident about the potential of mitigating climate change through the use of “carbon credits” – a free-market commodity that could be bought, sold and traded within the private sector.

With a genuine passion for conservation and sustainable land management, Hunter was naturally inclined to pursue forest-based carbon offset projects with the purpose of entering the market. With that goal in mind, he began educating himself in all aspects of both the national and international carbon arena and began implementing his first carbon offset project on his own family land. Following the success of that initial project, Hunter knew with certainty that other landowners had much to gain from sharing in his experience. Several years of research, climate conferences and meetings culminated in the formation of Green Assets, Inc. in 2010.

For landowners to fully understand the carbon offset system, it is important to gain insights from a fellow landowner – someone who is familiar with their goals and objectives in addition to the challenges and planning necessary to make long-term decisions that concern their land. Hunter understood that by implementing a carbon project on his own land that he would gain first-hand knowledge and valuable insights regarding the intricacies of project development. This led to the guiding motto of Green Assets: “Landowners Working with Landowners®.” This simple phrase sums up the philosophy and guiding directive of our company.

Since that time, Green Assets has worked to build a team of professionals with the capacity to address a wide range of conservation projects. With over 80 years of combined experience in land management, conservation, and forest carbon project development, the team has a track record of successfully integrating new initiatives with existing landowner goals. In 2022, after Hunter's passing, Bailey Evans began his leadership tenure with the company. Our team remains the integral component to our success and our experience is our competitive advantage.

OUR SERVICES

• Forest & Soil Stratification

  Accurate and efficient carbon measurement starts with effective land stratification.

• Sustainable Forest Management, Planning, & Certification

  We ensure every acre meets long-term ecological and financial goals and is certified for sustainability.

• Habitat Restoration

  Experts design and implement stewardship strategies.

• Conservation Easements

  We secure the legal backbone that guarantees permanence.

• GIS Analysis & Mapping

  High-resolution mapping for accurate modeling, planning, monitoring, and reporting.

Explore our forest carbon credits and Green Legacy.

OUR TEAM

Bailey Evans

Chief Executive Officer

Bailey grew up on a farm along the Cape Fear River in North Carolina, where hunting, fishing, farming, and time outdoors weren't hobbies, they were just life. That upbringing gave him something that's hard to teach — a genuine understanding for the land and the people who steward it.

That instinct has shaped a career spent at the intersection of conservation and pragmatism. With experience spanning domestic and international programs, Bailey has worked across strategic planning, project design and management, financial oversight, and deal negotiation. Always with an eye toward what actually works for landowners, not just what looks good on paper.

At Green Assets, he focuses on helping landowners understand how their land can bring environmental value. Well versed in the lifecycle of forest carbon projects, from property identification to monetization, Bailey brings a straightforward, holistic perspective to every engagement.

Bailey is a graduate of Woodberry Forest School. He holds a B.S. in International Business and Spanish from Appalachian State University (2010), with certifications from Universidad de Alacant in Spain and Universidad Veritas in Costa Rica covering international business, marine biology, and tropical ecology. He's fluent in Spanish and English. Bailey started his career at Conservation International, supporting conservation projects across the globe.

When he's not working, you'll likely find Bailey on the water or in the woods, or picking bluegrass on the banjo or guitar. Bailey is passionate about waterfowl conservation and habitat creation. He and his wife Alex, a family nurse practitioner, live in Hampstead, North Carolina with their sons Bailey and Sam, and their dogs, Fleck and Huck.

Hunter Parks

In Memoriam

June 30, 1976 – February 13, 2022

Hunter Parks was the Founder and President of Green Assets, and a true pioneer in the carbon industry. His advocacy of the forest carbon market since its inception lead to involvement with government conservation programs, and fostered relationships with universities and non-profits for research and community development opportunities. Hunter created new markets for landowners to access sustainable conservation revenues.

A native North Carolinian, Hunter was a passionate outdoorsman and conservationist. As a lifelong landowner, he gained valuable experience in the realm of habitat management and development, agriculture, and creating unique hunting experiences. He subsequently founded Green Assets and developed the first California Air Resources Board Avoided Conversion Forest Carbon Offset project in the country on his own personal property. To this day, Green Assets motto remains “Landowners Working with Landowners”, as he sought to support other landowners in their goals.

To know Hunter Parks was to know a truly genuine, one-of-a-kind individual. Those fortunate to have met him would attest to his bright and vibrant personality; and his selfless and generous nature made a positive impact on so many. Hunter was also a passionate philanthropist. He founded multiple charitable ventures and was an advocate for disadvantaged communities and children with disabilities.

Tragically, on February 13, 2022, Hunter passed in a plane crashed off the coast of North Carolina. He was returning from a youth hunting trip and one of his most beloved activities which was passing on his love of the outdoors to young people.

For those of us at Green Assets, Hunter will be missed tremendously. As a man of many titles, he will ultimately be remembered as a true friend and an invaluable mentor to each and every one of us. His relentless pursuit to be the “first, best, and only” will carry on in our current projects and pave the way for our future endeavors.

CAREERS

We are always looking for dedicated professionals who share our passion for conservation and sustainable land management.

CURRENT OPENINGS

For career inquiries, contact Green Assets.

Ready to create a high-integrity, active conservation project engineered to deliver the results you demand?

CONNECT WITH ONE OF OUR LANDOWNER SPECIALISTS